A business’s website is crucial for its success, and customers always visit a business’s website before making a purchase or before visiting in-person. However, a good business website needs to stand out in form and function. Apart from having a clear purpose, it should also be visually attractive. A good business website performs well, it is also technically secure and useful.
A good business website is a marketing machine that can get you the right customers when it’s correctly synchronized with social media, along with multi-channel efforts that can help get you the leads and sales goals you want.
Sometimes, your website is the only thing customers see, so you want to make sure that you’re standing out, and attracting backlinks, attention from media, and the right customers, and Meep Marketing will know just how to get the job done.
While there are plenty of guides on website design, here are four vital principles of what makes a good business website:
- Having a Clear Purpose:
Every page on your website needs to have a clear purpose. If any of your pages on your website don’t have relevant content or it doesn’t serve any purpose to your visitors, they’re going to end up leaving and moving to a competitor’s website instead, and that means less traffic conversion for your business.
- Aesthetic Visuals:
A good business website is up-to-date–If your website hasn’t had an update in a while, it’s time for one. Visual website design is crucial because visuals affect your conversation rate, promotes trustworthiness, as well as organic backlinks, which will help your website rank better on Google.
- Relevant & Innovative Content:
Your website should have content that’s relevant to your target customers and market. Google penalizes plagiarism and having creative and unique content will help you rank better on Google, and help you show up on the top of the search results.
- Clear Site Navigation
Navigation matters and any page on your website should be around three clicks of any page. The navigation should be simple because this will help Google for SEO and any visitors that visit your website.
Technical website design will include making sure your website’s navigation is clear. It also includes things such as, fast loading pages, SEO, mobile-friendliness, and a responsive design:
- Mobile-friendly designs– This means that a responsive website should respond and function well on all screens and devices. Being mobile-friendly means that a site should cater to and function well for the device that it’s being viewed on.
- Quick Loading Speed– According to research done by Google, more than half of web users will abandon a website if it doesn’t load in 3 seconds, which means that if your website doesn’t load in time, you’re going to lose customers. To improve your site load speed, you’ll have to optimize your website and possibly compress images.
Get Started on Improving your Business Website
While there are plenty of ways to improve your website, the key to having a good business website is to leave it in the hands of professionals who can handle everything your website needs to draw in more customers and increase customer conversions. If your website needs a change or you decide that it’s time to get your business back on track, contact us to get started.