When it comes to promoting your website, you’ll be faced with the decision of choosing between Facebook Ads or Google Ads. While many people are confused about which one will get them a better ROI, it’s vital that you understand the both of them and the differences between the two so that you can make the right choice for your business. At Meep Marketing, we can help you make the right decision for your business and execute your campaign perfectly.
Before getting into the strengths of each, here are the major differences between the two advertising platforms:
Google Ads
Formerly known as Google Adwords, Google Ads is one of the world’s most popular pay-per-click platforms. It is used so often that it is associated with the word ‘paid search’. Advertisers pay when a user clicks on their ads.
Facebook Ads
Facebook Ads is the epitome of ‘paid social’ or advertising on social networks.
Facebook collects data on social behaviour and can be great for targeting specific users, which influences their purchasing decisions.
While Facebook Ads is thought of to be similar to Google Ads, because businesses promote themselves on the internet, that’s the only similarity the two have. Paid search helps businesses find new customers based on keywords, while paid social helps to find users based on their social behaviour and their interests.
Facebook Ads is a platform used for paid social campaigns on Facebook, while Google ads run search and display ads. While they both run PPC ads, they do it on different channels and target users differently throughout a buyer’s journey.
Why Choose Facebook or Google Ads?
While both of these advertising platforms are powerful, to make the right choice, you’ll need to think about what you want to achieve with your campaign. Google Ads is ideal for capturing demand, i.e reaching users who have a high purchasing demand. For example, if a user looks up the keyword ‘laptop’, this shows that they’re interested in purchasing one already. Keeping that in mind, ads will show up with their search intent and can lead to sales.
While you will have to spend a bit more with Google Ads, it can be a great investment if your ads are placed in the right place at the right time. The ads should be executed with precision, so that it is targeting the right keywords.
Facebook Ads, on the other hand, are ideal for reaching customers that are at the top of the funnel, which means it’s great for raising brand or product awareness. For example, Facebook ads are ideal for when a user is simply browsing, and they come across a product that sparks their interest and leads to an impulse buy.
Make the Right Choice For Your Business
While you might be confused between Facebook and Google Ads, you can either use one or use both of the platforms at the same time to target users at different stages of their journey. Contact us at Meep Marketing to help you get started with your campaign and make the right choice for your business.
